Baby Boom is one of South Africa’s leading retailers of branded baby goods specialising in products for expectant mothers, newborns and children up to the age of 3. Baby Boom has 36 (and counting) stores in all 9 provinces across the nation. We have been at the forefront of the baby industry since we established our first store in the early 1990’s. Aware of the trends in baby goods, we are constantly adding new and exciting shopping categories to our product offerings. Baby Boom has been consistently top-rated by expert baby product consumer organisations and highlighted as a leading shopping destination for baby goods.